Senior Copywriter
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Red Bull

Bulls and Sun

RED BULL LAUNCH INSTITUTE

HOW DO YOU LEAVE A LASTING IMPRESSION ON THE NEXT GENERATION OF WORKERS?
Connect with them in a meaningful way.

Gen Z is full of inclusive, empathetic global-thinkers looking to make a difference. They want experiences, so the best way to get to them is to leave a lasting impression. With the insight that the number of female and minority entrepreneurs is continually growing, yet collectively receive less than 6% of all venture capital funding, we created three-day crash course on entrepreneurship for 8 college students leading up to SXSW.

 
 
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Without formal PR or any kind of paid promotion, the event had a waitlist. In fact, it was so popular, SXSW covered the activation on their website, not once, but twice.

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DESIGNER: NINA SANCHEZ
EVENT PRODUCER/COPYWRITER: SAVANNAH CLEMENTS