Cavender’s

Cavender's wanted to reposition itself as a lifestyle brand so we told stories that would unite their consumer base. Over four months, we traveled to three states and seven events to capture real stories from real people.

We created a microsite where users could shop the looks they saw throughout the campaign. One of our stories was so popular, we made it into a mini-documentary and eventually a TV spot.

Services
Copywriting
Producing
Directing
Content Strategy